Allhuse – UI/UX for a Boutique Fashion E-Commerce Platform
Allhuse is a Turkish-Egyptian e-commerce company that curates designer fashion and beauty products from across the Middle East and Turkey. As a growing digital marketplace, it brings together regional boutiques and independent designers under one platform—offering customers a streamlined way to shop curated collections online.
- Regional marketplace for fashion and beauty products
- Features brands from Egypt, Turkey, and the broader Middle East
- Needed a sleek, intuitive interface tailored to e-commerce browsing
Allhuse partnered with PencilSolutions to design the UI and UX of their website, focused on delivering a smooth shopping experience across categories and devices.
We created a visual and interaction design system tailored to Allhuse’s brand and marketplace model.
We designed an interface that highlights featured designers, collections, and promotions while helping users explore categories with minimal friction.
We mapped out the purchase journey (product pages, cart, and checkout) ensuring clarity in pricing, size selection, and delivery options.
We developed a clean structure that supports browsing by category, brand, or collection, making it easier for users to discover and shop across a growing catalog.

The new interface set the foundation for a scalable e-commerce experience, helping Allhuse present products clearly and convert visitors into customers
Design for Better Shopping Experiences
We design digital storefronts that are built for visual impact, ease of use, and conversion.