WEInnovate – A Digital and Visual Identity for Egypt’s Cybersecurity Innovation Hub
WEInnovate is an innovation and entrepreneurship hub for cybersecurity professionals and enthusiasts in Egypt. Backed by WE Telecom Egypt and EG|CERT, and sponsored by NTRA, the hub serves as a national platform for events, learning, and collaboration within the cybersecurity space.
- National initiative supported by Egypt’s leading telecom and cybersecurity institutions
- Hosts summits and events for students, startups, and professionals
- Needed a strong digital presence and visual identity to support its programs
We were tasked with building the WEInnovate brand from the ground up, from digital platforms to event visuals.
We created a cohesive identity across digital and physical touchpoints to help WEInnovate launch and scale its presence.
We designed the core brand identity – including logo, color palette, and usage rules – along with a brand guide to maintain consistency across partners and platforms.
We designed and developed a responsive website that presents programs, events, and partnerships clearly, with a focus on accessibility and ease of use.
For summits and workshops, we created banners, roll-ups, and digital visuals to ensure a consistent look and feel across all event materials.

With a clear visual system and a functional website, WEInnovate was able to present itself as a credible national hub for innovation in cybersecurity.
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