Introduction 

Zoboon is a Mobile-Based Marketing and Retention Platform for retail brands seeking to create long-lasting loyalty & a differentiated brand experience for their customers! Zoboon helps brands increase expected Life-time-value of each customer by leveraging live customer data, Rewards and a direct smartphone communication channel. With Zoboon personalized campaigns and tools, retailers can increase brand awareness and share-of-mind, stimulate repeat visits and extra spending and re-activate dormant or churning customers. Zoboon platform provides marketing managers with actionable customer-centric insights to help them run smarter, more efficient and cost-effective campaigns while measuring the ROI on each marketing dollar spent. By enrolling and engaging 25% of their customers on the program, retail brands can use Zoboon to realize bottom-line improvements of 5 to 15% in the first year.

Challenge 

Zoboon decided to hire Pencil Solutions experts, the best mobile application development company in Egypt, to turn their dream into reality, to establish their online presence by creating their Mobile-Based Marketing and Retention Platform. Zoboon picked one of the mobile development agencies in Egypt, Pencil Solutions, to handle all of the features they want to provide their customers with, to be a unique Marketing and Retention business among all of the competitors, and to gain a competitive advantage in this industry.

The services or features that Zoboon asked Pencil Solutions specialists to work on were, in general, the following:

• Designing its brand identity, mainly targeting mobile usage.
• Creating the UX and UI of the required apps, the admin dashboard, and customer website interfaces.
• Supporting iOS and Android apps by using native languages.
• Developing an admin dashboard/backend.
• Mobile Account on Zoboon User App with contact info & unlimited posts and engagement tracking
• Push and In-App Notifications to Customers and Followers with Promotion Updates
• Access to customer ratings and feedback as well as “Customer Feedback” on-demand campaigns to own customers
• Rewards Program.

Provided Solution 

Pencil Solutions’ team members studied all of Zoboon’s requirements and drenched with its needs to create what exactly works the best for it. They worked together in an agile way to deliver all of the required features that were divided into milestones/sprints. They broke down Zoboon’s project down into some user functionalities; they prioritized them and began delivering the features in short cycles called iterations. Pencil Solutions choose Agile Methodology in running its processes as it is an iterative approach to software delivery that builds software products incrementally.

let’s have a quick view of what we provided for Zoboon’s Mobile-Based Marketing and Retention Platforms.

Admins can do the following:

• Launch their brand’s profile and reach out to a growing user-base

• Establish Personalized Communication with their customers

• listen to their customers

• Manage the offers

• Reward their customers for their business & Bring them back to the stores

Also, we built their Smart Customer Analytics & Marketing Automation System

• Track instore activity and Loyalty metrics

• Hyper-Targeting – Rich customer data

• Create and Send Rewards and Gift Cards

• Post Ads and Track Reach

The Business Case

• Increase in loyalty member frequency of visits of 20 to over 50%
• Conversion rates of up to 50% on targeted Voucher and Discount campaigns
• Tremendous savings on your other less effective and non-quantifiable marketing channels
• Increased customer awareness of your ongoing events, products and updates
• Highly Differentiated & Engaging customer in and out-of-store experience

Offshore Mobile Application Development Services and web development outsourcing services

Zoboon chooses to outsource the Pencil Solutions team to have a top dedicated team of specialists. Pencil Solutions experts spent their whole working days for the agreed time between the two parties working on this project to guarantee exceptional results that suit Pencil Solutions’ experience. Pencil Solutions offers exceptional web development outsourcing and Offshore Mobile Application Development Services, served many customers for years to help them reach their target, whether it was increasing revenue, or setting online presence, or any goal they dreamed of and put on their business strategy. Outsourcing has many benefits that kick in-house recruiting out, such as the following:

• a complete best of the best and experienced team members assembled right away that will help any business to receive high-quality products.
• organized development process
• everything is formalized, including the cost and scope of work
• Outsourced teams save time and money as the assigned team to the project will handle and work on the project on a full-time basis.