- GS1 Egypt
- Digital Marketing
- Nov 23, 2021
GS1 Egypt – Lead Generation and Digital Marketing for a Trusted Global Standard
GS1 Egypt is the national branch of GS1, a global organization that develops and maintains standards for supply chain efficiency and product identification. With over 48 years of global expertise, GS1 empowers businesses of all sizes to operate seamlessly across borders using standardized barcodes and data systems.
- Part of the global GS1 network, active in 100+ countries
- Provides GS1 barcodes to businesses for global trade readiness
- Needed digital channels that convert interest into actionable leads
PencilSolutions was brought in to lead GS1 Egypt’s digital marketing, covering social media, campaign management, and lead generation.
We focused on increasing visibility, capturing qualified leads, and supporting GS1’s role as a trusted authority in the supply chain ecosystem.
We created and managed monthly content calendars across GS1 Egypt’s social platforms, with messaging tailored to both large organizations and small businesses entering formal trade.
We designed and launched targeted campaigns focused on barcode registration and awareness bringing in leads through paid and organic efforts across platforms like Facebook and LinkedIn.
We enhanced key website touchpoints to support campaign traffic and improve lead capture, working on both the front-end UX and the back-end integration of forms and tracking tools.
Leads now come in through targeted campaigns, supported by consistent content and clear messaging across GS1 Egypt’s digital platforms.
Strategic Marketing That Brings the Right Leads
We plan and manage campaigns that are built for long-term visibility, not just short-term clicks.