- WEInnovate
- Digital Marketing
- Nov 23, 2021
WEInnovate – Digital Marketing and Online Launch for a New National Platform
WEInnovate is a national innovation and entrepreneurship hub focused on cybersecurity. Backed by WE Telecom Egypt and EG|CERT, and sponsored by NTRA, the initiative supports students, professionals, and startups working on security and digital infrastructure challenges in Egypt.
- A newly launched initiative with no prior digital presence
- Backed by national telecom and cybersecurity institutions
- Needed to build awareness and generate engagement from scratch
PencilSolutions was responsible for building WEInnovate’s entire digital presence from the ground up.
We provided full digital marketing support to help WEInnovate launch, grow, and connect with its audience online.
We built the website and launched their social media platforms from scratch, creating a consistent presence across all major digital channels.
We structured the website and content to improve discoverability, ranking, and clarity, making it easier for users to find programs, events, and updates.
We ran WEInnovate’s digital campaigns, developed content calendars, and managed audience growth through a mix of organic and paid efforts.
With a clear voice and structured online presence, WEInnovate reached its audience quickly and positioned itself as a credible hub for cybersecurity innovation.
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